《新媒体文案写作》【视频资料】微课

目录

序言

新媒体文案的重要性https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365772?channel=i.area.recent_search

项目一 新媒体文案认知

1.1 新媒体和自媒体解读

1.1.1新媒体和自媒体解读https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365655?channel=i.area.recent_search

1.2新媒体文案认知

1.2.1 新媒体文案写作特点https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365658?channel=i.area.recent_search

新媒体文案写作的底层逻辑是什么？https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365666?channel=i.area.recent_search

1.2.2 新媒体文案相关概念知多少https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365661?channel=i.area.recent_search

1.2.3 新媒体文案写作核心https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365659?channel=i.area.recent_search

1.3 熟悉新媒体文案岗位

1.3.1 新媒体文案岗位认知https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365667?channel=i.area.recent_search

项目二 新媒体文案写作思维养成

2.1 互联网思维

2.1.1 互联网思维https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365672?channel=i.area.recent_search

2.2 新媒体写作思维

2.2.1 新媒体写作思维https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365675?channel=i.area.recent_search

2.2.2什么是新媒体文案写作思维？https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365678?channel=i.area.recent_search



项目三 新媒体文案内容策划

3.1 新媒体文案写作步骤

3.1.1 读懂定位，只是文案写作的开始https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365681?channel=i.area.recent_search

3.1.2 怎么写出有故事的文案https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365683?channel=i.area.recent_search

3.1.3 星巴克用内容和创意传播品牌文化https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365684?channel=i.area.recent_search

3.1.4 优质文案选题技巧https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365685?channel=i.area.recent_search

3.2 新媒体文案准备工作

3.2.1 如何准确定位目标用户画像https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365692?channel=i.area.recent_search

3.2.2 句型转换突出产品卖点https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365693?channel=i.area.recent_search

项目四 新媒体文案写作技巧

4.1 新媒体文案标题写作技巧

4.1.1 如何写出符合品牌定位的文案https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365700?channel=i.area.recent_search

4.1.2 优质标题提炼的十种技巧（上）https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365701?channel=i.area.recent_search

4.1.3 优质标题提炼的十种技巧（下）https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365703?channel=i.area.recent_search

4.2新媒体文案正文写作技巧

4.2.1 写好公众号文章的8个技巧https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365709?channel=i.area.recent_search

4.2.2 写好公众号文章的8个技巧https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365707?channel=i.area.recent_search

4.2.3 如何构建具有旋律的内容https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365708?channel=i.area.recent_search

4.2.4 十一类消费者本能心理https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365711?channel=i.area.recent_search

4.2.5 香奈儿经典广告语鉴赏https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365710?channel=i.area.recent_search

4.3新媒体文案结尾写作技巧

4.3.1 文案结尾的写作技巧https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365719?channel=i.area.recent_search

项目五 在线H5微场景设计平台运用

5.1在线H5微场景设计平台使用

5.1.1 创建简单H5作品https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365724?channel=i.area.recent_search

5.1.2 视觉组件https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365723?channel=i.area.recent_search

5.1.3 功能组件https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365725?channel=i.area.recent_search

5.2在线H5微场景设计训练

5.2.1 学院首页”案例制作https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365725?channel=i.area.recent_search

项目六 微信公众平台

6.1微信公众平台概述

6.1.1 微信公众号编辑技巧https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365735?channel=i.area.recent_search

6.1.2 微信订阅号平台写作策略https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365736?channel=i.area.recent_search

6.1.3 微信公众平台取名技巧https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365737?channel=i.area.recent_search

6.1.4 销售产品型文案的写作步骤https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365738?channel=i.area.recent_search

项目七 企业官方微博

7.1企业官方微博写作策略

7.1.1 企业官方微博写作策略https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365748?channel=i.area.recent_search

7.1.2 企业官方微博写作技巧与注意事项https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365749?channel=i.area.recent_search

7.2企业官方微博写作技巧与运营

7.2.1 企业官方微博写作策略https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365752?channel=i.area.recent_search



项目八 主流自媒体平台文案写作与运营

8.1 自媒体平台写作概述

8.1.1 自媒体平台简介（一）头条知乎https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365760?channel=i.area.recent_search

8.1.2 自媒体平台简介（二）一点简书https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365759?channel=i.area.recent_search

8.1.3 自媒体平台简介（三）百家企鹅https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365756?channel=i.area.recent_search

8.1.4 自媒体平台简介（四）搜狐大鱼https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365757?channel=i.area.recent_search

8.1.5 不同自媒体平台区别https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365758?channel=i.area.recent_search

8.2自媒体运营价值

8.2.1 主流自媒体平台文案--综述https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365766?channel=i.area.recent_search

8.3自媒体写作平台变现渠道

8.3.1 自媒体运营价值与变现渠道https://www.xuetangx.com/learn/sxptife63081004489/sxptife63081004489/23898350/video/58365768?channel=i.area.recent_search